Established more than 50 years ago, Jardin Caribe Flowershop is the oldest flowershop in Aruba!
Jardin Caribe Flowershop was established by Mrs. Ermita F. do Nascimento on November 18, 1959. After doing a course at an American institution of floral art, Ermita wanted to practice her profession, and opened her own business.
In the years of 1959, flower arrangements were very difficult to prepare hence the short variety of working materials. Different kinds of household materials were used in order to make floral preparations. For example a so called "waja di cas di galinja" (a type of thin wire used to make chicken coops) was used to hold flowers in the vase. Even the vases were hand-made at the flower shop! They were made with a type of clay, which had to be painted, and left to dry in the sun. Back in the days, our phone numbers used to have only 4 digits! These digits remain with us until this day having our main business phone number ending with “2660”
Jardin Caribe Flowershop started with only 2 employees, and grew to about 7 employees working both full/part-time. With more modern technology, it adapted its way of making flowers in a more efficient, and cost-effective manner. The flower shop started to expand in other areas including delivery services, weddings, and special projects.
A new generation
Vicky, the only daughter of Mrs. Ermita, was helping her mother in the shop with both floral arrangements, and secretarial work. She worked part-time, as she was still going to school in Aruba. After high school Vicky went abroad to pursue her academic career. In 1982, she graduated as an internal designer, at the International Fine Arts College in Miami Florida. After some year she wanted to follow the steps of her mother and came back to Aruba to work in the flower shop.
As Mrs. Ermita was growing older, the management was passed on to Vicky. She started to seek opportunities to improve, and grow her business. One of the major things she did was build business connections with floral associations worldwide. One time even famous flower designers from New York visited the flower shop. They did not only sparkle new ideas in creating floral art, but they also established a strong business relationship with Jardin Caribe to further help in bringing a better service to Aruba.